Launch Lookback: Behind The Scenes Of A $100,000 Product Launch

From $0 to $100K in 36 Days - The Story of My First Product Launch

When I released my very first product, I thought I’d be lucky to sell 200 copies.
Five days later, sales had exploded past $72,000… and within 36 days, I had crossed $100K.

Launch Lookback is my behind-the-scenes, no fluff story of exactly how it happened, complete with actual income screenshots so you can see the numbers for yourself:

• How I turned a niche idea into a sell-out product
• The pre-launch decisions that made all the difference
• Affiliate strategies that fueled sales beyond my wildest expectations
• The tech challenges, server meltdowns, and lessons learned along the way
• Why I quit my six figure day job just one week later

This isn’t a “guru guide” or a list of theories. It’s a real, unfiltered account from the trenches complete with the wins, mistakes, and surprises that shaped the launch.

Day after day I had 5 figure sales. I reached $72,000 in 30 days, and crossed the magic six figures on the 36th day after the launch.

This is my full detail of it all, from idea, to releasing, to dealing with server overloads, to quitting my job.

Whether you’re dreaming of your first product or planning your next big release, this story will inspire you, make you think differently about your launch, and show you what’s possible.

Happy reading!

Ken Bluttman